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Chanel No. 5

March 25, 2010

Under her label, Chanel did not only create lasting designs for clothing.  In fact, she created one of the world’s best selling perfumes.  Since its launch in 1921, Chanel’s perfume, Chanel Nº5, has been considered one of the world’s most legendary fragrances.

Chanel No. 5 PerfumeCoco Chanel once made her disdain for perfume public; however, she also saw the need for a perfume that embodies the scent of a woman instead of decorating it with artificial, floral scents.  Therefore, Chanel stated that she wanted to ,”give women an artificial perfume, yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley, I want a perfume that is a composition.”

Originally, Chanel planned to only give this perfume to close friends and special customers.  It was only after these individuals insisted on getting more of the scent that she decided to put the perfume into production in 1922.  Chanel picked the perfume out of a series of test vials number Nº1-Nº5 and Nº20-Nº24.  Chanel chose the vial Nº5.  This decision was no coincidence.  Chanel picked this vial because it was numbered with her lucky number, 5. When asked what she would call her new perfume, Chanel replied, “I always launch my collection on the 5th day of the 5th months, so the number 5 seems to bring me luck – therefore, I will name it Nº 5.”

Chanel’s perfume immediately became successful, and to the present day is one of the most well-known perfumes.  Many famous figures have contributed to the fragrance’s fame. For instance, Marilyn Monroe responded to a question about what she wore that night by saying, “Five drops of Nº5.”

Marilyn Monroe with Chanel No. 5 Perfume

Chanel created of one of the most well-known and sought after fragrances in the world. Her perfume, launched in the 1920’s, is still a best selling fragrance almost a century later.

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